Gen Z and Millennials are evolving the guest-hotel relationship. Hotels are no longer just a place to stay. Gen Z values authenticity, and accessibility and seeks out experiences that are unique and memorable. Today we’re going to share with you 5 Tips How Hotels Can Win Their Hearts!
1) Cultural and Authentic Experiences
Gen Z are experiential travelers. They crave authentic culture, educational experience, and connection with the local people. Gen Z will focus on cultural activities that allow them to experience a destination like a local.
2) “Bleisure- Business + Leisure” - Create a Workstation
With the rise of remote working opportunities, more people are choosing to work and travel at the same time, especially Gen Z. If you have a space that allows them to work and network with people, this is going to be a great opportunity for your hotels and restaurants. They are attracted to the flexibility of being able to work from anywhere, while also experiencing new cultures.
3) Smart Technology
Hotels that provide reliable and fast WiFi and modern technology amenities such as self-check-in kiosks, smart door lock systems, and online orders and payments are more likely to appeal to Gen Z travelers. This helps hotels tap into state-of-the-art technology to elevate the hospitality experience and offer contactless touchpoints.
4) Optimize Your Hotel Space
Optimize Your Hotel Space for Peace and Relaxation. Gen Z values work-life balance and flexibility. Hotels can promote your amenities, such as fitness centers, pools, spas, and outdoor spaces as a way for guests to relax and recharge after work.
Gen Z tends to place a high value on sustainability and eco-friendliness. They seek hotels that agree with their values for better life outcomes. Hotels can implement 3R's (Reduce, Reuse, Recycle) in their hotel operations. Avoid using plastics and use biodegradable products such as biodegradable hotel slippers, refill water jugs, and eco-friendliness hotel amenities products.
This generation looks for hotels that agree with their values, including experiential offerings, communal spaces, innovative technology, and eco-friendliness.
It is important to understand the preferences of Gen Z because this demographic is rapidly becoming one of the largest consumer groups in the world. Follow us for updated trends and more information.
Published : 15-Nov-2023